The expert answers:
Since each of our brands has a different feel, we look for a variety of models for our photo shoots.

The models we cast for A Pea In The Pod, our luxury line of designer maternity wear, have to do justice to the gorgeous fashions we're photographing so we select women you’d find on the Paris runways or in magazines like Vogue.

Mimi Maternity offers all the latest trends that our customers are used to wearing before they're pregnant, so our ads and press photography feature young models with personalities that shine through to reflect the fun attitude that our designers have in mind when they're creating the clothing.

Fresh and natural beauty is the main consideration when we select models for Motherhood Maternity, because the clothes have a classic feel to them that appeals to every woman -- great jeans, versatile work and weekend outfits, the whole nine yards for the whole nine months!